This post was first published in 2019, however, it has been updated to include the latest Google My Business benefits for businesses as of December 2021. Google Business Profile is the new name for this service.
The analysis provided by the time and effort was replaced. Is it all worth it?
The answer is yes, whether it's local, local, or national. Local search is an essential component of a comprehensive digital plan, and Google My Business is a significant and growing year.
Google My Business Listings: The Basics
It's worth noting that even if you don't want to bother yourself, someone else will probably do it. You don't have to be an employer or even an employee - to set up a Google My Business (GMB) list, which may come as a surprise to some. Any Google account holder can create a new list or edit an existing list. So, whether you like it or not, you are in the game.
Also, remember that Google gives you free ads, which is not bad. Yes, the brand search will make up a large part of that traffic, but anything you can do to make your company more accessible will be beneficial, especially if you're running a local business. Serve the people in your area.
And if you do everything right with your listing, your company will start showing up in searches for your service or product as well as in searches for a competing brand.
How does Google benefit from Google My Business listings? In several ways, for example:
- As a way to determine if something is reliable or not (physical location has a lot of weight in their algorithm)
- As the basis for contact information
- To present important information in a standardized form as quickly as possible.
- as a repository for feedback
- As a flashpoint in the discussion
- To access the mobile phone more easily
- As a starting point to find similar sites
According to a recent study, there is local information in 46% of all searches on Google. It's probably best to give people what they want while also appeasing Google.
The real reasons you want to grow your Google My Business listing
No matter the size of the company, we check and improve the GMB listing as one of the first actions we take with new customers. We wouldn't bother with this effort if GMB was just a brand search platform and/or small local businesses.
So, why do we do it? The most important reason is that Google values it. The importance seems to be expanding rapidly. Anything that Lord Google deems necessary becomes important to us. When you maximize your listing, you fill as much space as possible in your local service area. _If you don't use your listing to its full potential, you risk being left behind because competitors collect more reviews, upload more photos, and expand the list of available official services/products.
Other important considerations:
3 local packs
No, having a GMB won't guarantee a place here, but it will help you. With 3 packs as a target, take advantage of the possibilities and improve on this thing. The traffic you will receive will be worth your time and work.
1. GOOGLE MAPS
A full-page in GMB is necessary to search on local maps. Google uses this data to feed the maps, and given the importance of convergence in local search, this is an essential component of a comprehensive local search strategy. Having up-to-date hours and NAP data (name, address, phone) ensures that you do The right thing done by your current and potential customers, which means you are also doing the right thing through the algorithm.
2. THE ROLL-UP EFFECT
The optimized and well-maintained Google My Business listing improves map placement and maybe 3 packs, all of which have an 'aggregation' effect on the overall organic search listings. That's why these lists are so important to businesses that aren't just local. When you improve one element of a jigsaw, it can help your website overall.
What regular updates do I need?
- POSTS
Is Google My Business free? Yes, seize the opportunity! It will make your business stand out from the crowd and set you apart from the competition.
Google publications are one of the most important elements. These are posts that display an image or video between 100 and 300 words in length. You can add call-to-action buttons to your posts to direct users to specific pages on your website. These are natural clicks that will improve your site's overall metrics while also directing traffic to Sites that convert well.
Previously, Google Posts disappeared after seven days. It appears that Google has made a change, with posts now appearing to be fixed. Scotty, one of our SEO specialists suggests, “Instead of pumping in pieces every seven days, you should focus on developing content that will generate actual clicks in the long run.”
When it comes to posts, you have plenty of alternatives. You can use a number of calls to action to promote events, offer special deals (see below), or just show off what you're doing. What's the best part? Can you influence the messaging surrounding your business at a level? Local by creating new posts at least once per month.
- OFFERS
Offers can be very beneficial to your list; One of our customers' offers got three times as many clicks as any other publication this year, according to a recent examination. The only hitch with offers is knowing where to search in the admin area to discover them! When you click on posts, you'll notice a hidden navigation bar at the top of the page. This menu is where you will find offers.
- IMAGES
The GMB image limit is currently 2,000, which most people are unlikely to reach. It's not clear how much updated images will affect search rankings, but given how important Google image searches are, it's reasonable to assume that you should submit images whenever possible And hilarious, the pictures are fun to look at, and they can communicate your company's narrative in a way that words cannot.
The more recent photos you have (whether provided by you or a client), the better.
- REVIEWS
Yes, customer feedback is important. Take a peek at Amazon, and you'll notice that bestsellers are usually the most highly rated. The amount of work that has been done. Just comment on your web, and your website will suffer for that. And if it extracts data from the Internet, respond thoughtfully and quickly to protect your brand reputation.
GMB also creates a nice little URL that you can send to satisfied customers. Become an association leader with 5-star action.